Level Up Servicing
Level Up Servicing offers conveyancing, property management, transaction coordination, and notary services.
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June 2025 - July 2025
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A real estate services company
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Property owners and future property owners
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Problem
Level Up wants to expand on the current website and offer clients a high-end, comprehensive platform to view its services.
Goal
Build on the basics of the current design to offer clients a better idea of who Level Up is and the services they offer. I also want to elevate the vibe of the design to be more professional.
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My role
Lead user experience designer
Clients request
Update the existing website design and incorporate a logo design
My responsibilities
End-to-End Design Process:
User research
Competitive analysis
Wireframing
High Fidelity Designs
Prototyping
Usability testing
Review and analysis of data
Refining and updating the design
Implement updates on GoDaddy
Design Process
Understanding the user
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Lack of communication
Not understanding legal/contractual language in addition to poor or slow communication from service providers.
Complex processes
The process can be overwhelming and difficult to understand.
Speed and delays
The process is often times sensitive and can be delayed due to process inefficiencies or slow responses.
Trust and legitimacy concerns
Clients worry about poor service, scams, or working with unlicensed/unqualified individuals.
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Terry, 39
Goals
Sell her current home without delays or legal issues
Avoid unnecessary stress or surprises
Work with trustworthy professionals
User Pain Points:
Confusing processes, documents, and terminology
Hard to reach service providers
Fear of missing critical deadlines or documents
“I want this process to go smoothly - I have never sold a property before, so I do not want to miss any steps or guess what's happening next.”
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Arrival > Awareness
Require real estate services. Learn about the company through an external source: referrals, social media, or internet searches
Exploration > Education
Explore the website and try to understand the company, the services they offer, and if they are the correct fit for your needs.
Decision > Engagement
The user is ready to move forward and refers to key pages like contact us or get a quote to move forward.
Action > Onboarding
The user calls, emails, or submits a form to begin the process.
Post-Close > Retention/Referral
The user's transaction is complete, and they may be willing to submit a testimonial, refer you to others, or become a customer once more in the future.
Starting the design
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I used paper wireframes to rapidly test layout ideas, focusing on information hierarchy and navigation flow without the distraction of visual design.
I used this time to ideate on ways to reconfigure the information to be less overwhelming to take in, since the site has a lot of detail.
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Utilize the global navigation bar at the top of the page to navigate through the website.
Refining the design
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Utilize the global navigation bar at the top of the page to navigate through the website.
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Unmoderated, remote, 3 participants, 10-15 minutes
Updated the original hero design to give new users a clearer idea of the company and what they do
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Text
Readable font all above 16px
Text contrast meets WCAG standards
Color
Color contrast meets WCAG 2.0 guidelines
Icons are used along with text and color to convey meaning
Scalability
Users can resize the design without breaking the format
Previous design analysis
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My goal is to
Create a website logo & favicon
Add more information about the company
Keep things clear and concise
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Color scheme and vibe
The information included is clear
Design is responsive
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Hero image is very bright
Not enough information about the company and what they do