J. Fagan Hospitality - Project Overview

J. Fagan Hospitality is a full-service representative group providing high-quality tabletop and furniture solutions from American & European manufacturers.

  • A Luxury Hospitality Solutions Group

  • Luxury Business Owners

  • Businesses in need of new high-end tableware and furniture

  • Consultant

  • Take a look at J. Fagan Hospitality’s current website design and analyze what could improve the overall design and user experience of the current website design.

Possible Transformation

Current Website Home Screen

Drafted Update

Website Consultation

First Impression/Home Page

  • Simplify the home page; move ‘What We Do/Who We Are’ text below the fold for a luxury first impression

  • Reduce the number of images used throughout the home page

  • Revert the main navigation menu to always be a hamburger menu; too many items to fit onto one line

  • The Search Bar on the home page is not visible

Typography & Image Sizes 

  • Scale down the size of images and text throughout the whole website

  • Reduce use of full word/phrase capitalization

  • Oxford Commas

  • Utilize typography guidelines and utilize two fonts rather than one

Showrooms Page

  • Add map links to different showrooms

  • Put showroom photos into carousels instead of grids

Some Inspiration Sections

  • Inspiration grids are fairly large, may be easier to take in as a carousel or slide show

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