J. Fagan Hospitality
J. Fagan Hospitality is a full-service representative group providing high-quality tabletop and furniture solutions from American & European manufacturers.
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April 2025
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A Luxury Hospitality Solutions Group
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Luxury Business Owners
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Problem
J. Fagan Hospitality sells tableware and furniture to luxury restaurants. They wanted a review of their website design and recommendations on any improvements.
Goal
Identify key areas of improvement to enhance usability and accessibility of the website, and identify areas of opportunity to give the website more of a luxury feel to match their clientele.
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Role
Consultant
Client request
Review the existing website design and identify key areas of improvement.
Responsibilities
Take a look at J. Fagan Hospitality’s current website design and analyze what could improve the overall design and user experience of the current website design.
Possible Transformation
Current Website Home Screen
Drafted Update
Website Consultation
First Impression/Home Page
Simplify the home page; move ‘What We Do/Who We Are’ text below the fold for a luxury first impression
Reduce the number of images used throughout the home page
Revert the main navigation menu to always be a hamburger menu; too many items to fit onto one line
The Search Bar on the home page is not visible
Typography & Image Sizes
Scale down the size of images and text throughout the whole website
Reduce the use of full word/phrase capitalization
Oxford Commas
Utilize typography guidelines and utilize two fonts rather than one
Showrooms Page
Add map links to different showrooms
Put showroom photos into carousels instead of grids
Some Inspiration Sections
Inspiration grids are fairly large, may be easier to take in as a carousel or slide show
